Building the AME System Shopify store was far more complex than a typical fashion or lifestyle site. This was a technical eCommerce build — converting a large catalogue of industrial products, specifications, policies and datasheets into a streamlined, user-friendly platform for B2C users.
I created the brand’s online identity, wrote web content and SEO-focused product descriptions, optimised product imagery, website banners, reformatted datasheets to match branding style, and integrated specialised Shopify apps for stock management (inFLow) , advanced shipping (Sendle, NFM) , analytics, security, backups and other technical documentation. Currently working on developing a custom design calculator to help AME System sell any length of aluminium profiles.
TOOLS: Shopify, Adobe Photoshop, Illustrator, InDesign, InFlow.
AME System planning stage for user journey in Figma
AME System – Product & Shipping Calculator (Beta testing)
I managed the development of a custom web calculator designed to help customers determine product sizing and shipping requirements. Built as a dedicated app by a developer, the tool required me to create the visual layout, define the design style, and ensure seamless integration with the existing e-commerce platform - Shopify. I coordinated between web developers, guided the user experience, and carried out testing (mobile, large screens), shipping testing, to refine functionality and suit the AME System requirements. Currently in beta, the calculator is being reviewed to improve usability and streamline the ordering process.
The most challenging to set is iPhone user view experience and shipping around Australia to provide most accurate pricing. This project is ongoing.
Planning stage before building calculator using Adobe XD
AME System online presence
In addition to the website, I design and manage AME System’s social media content for LinkedIn and other platforms, and I am currently developing product assembly videos & animations to further support customers pre and post-purchase. The result is a professional, scalable online experience that reflects AME System’s engineering expertise and delivers a seamless buying journey for highly discerning customers.
ActivDesk - Part of AME System Online Store | Under Development
I am currently developing the ActivDesk eCommerce store (part of AME System), designed to serve both B2B and B2C customers as a primary distributor of LINAK® DESKLINE® products. Responsibilities include content creation, website design using Shopify CMS, app integration for shipping, security, and stock management, as well as technical documentation, datasheet editing, brand development, and user experience design. B2B section of the store to be also connected - still in planning stage. I am communicating with LINAK engineers and project managers using sketches and design concepts to deliver this eCommerce project up to LINAK standards.
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